Full Sun

California Conscious Cannabis


Brand Strategy

Brand Identity

Packaging

Web Design + Development

Art Direction

Overview

Inspired by California’s warm and invigorating sunshine, full sun is 100% all-natural, sustainably farmed cannabis. proudly raised under the sunbelt of Humboldt County, this brand’s product line is a result of mellow ocean breezes, towering redwoods and sun-drenched hillsides, yielding cannabis of unparalleled quality, taste, and performance.

We saw an opportunity to shake up the ever-growing cannabis space with a fresh approach full of california soul. The product packaging pairs retro typography with bright colors and modern geometric patterns. a bold gradient inspired by nature’s skies and splashes of gold foil add a burst of premium shine.