(Wo)menstruation without worry


Brand Strategy

Brand Identity



Print Collateral

Art Direction


Content Strategy


Nixit is a revolutionary one size fits all menstrual cup. It’s circular, soft, suction-free and lasts up to 12 hours. It’s an innovative period product that’s easy to use, better for your health, better for the environment, and won’t bleed your budget.

Menstrual cups are not new to the market but they are not yet mainstream. The challenge in developing nixit’s packaging was to bring a fresh approach to an otherwise considered ‘gross’ alternative to typical period products. We also needed to highlight the many benefits of using a menstrual cup while also empowering women to learn about their bodies, their cycles, and their period’s impact on the planet.

Our solve included the use of bright colors, clean typography, premium finishes, and straightforward messaging on several of the boxes’ exterior and interior panels. Unlike typical tampons, pads, and liners, nixit isn’t overly flowery or feminine. It gives it straight because women can handle it.

Nix worry, nix plastic, nix strings, nix leaks, nix stigmas. Nixit. Period.